San Diego, CA – February 20, 2017: Gatorz, the creators of patented aluminum eyewear worn by extreme athletes and members of our armed forces, is proud to announce that it will be the official sunglass sponsor of the 2017 Reebok CrossFit® Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth® and a piece of a US$2.4 million purse. The three-part journey to crowning the Fittest on Earth begins on February 23, 2017 via the worldwide Open where hundreds of thousands of CrossFit athletes from around the world will compete head to head. Gatorz will provide athletes competing in the Finals with its performance-based glasses and will activate throughout the entire Games season.

Gatorz has been a leader in durable eyewear since their introduction into the sunglass industry over 25 years ago. Gatorz continues to create military grade American made products for the most intense and extreme of athletic endeavors.  Gatorz’s patented aluminum design is ideal for high intensity sports as they naturally help release heat and are shatter resistant.

“We’re proud to support the CrossFit community and these amazing athletes through our sponsorship, “ said Andrew Fontes, Brand Manager for Gatorz. “The dedication and spirit found within this community aligns perfectly with what Gatorz stands for as a brand and our goal is to provide products and support not just for the elite CrossFit Games athletes but for all members of the CrossFit community living this positive health and fitness based lifestyle inside and outside the gym.”

“We’re excited to be working with Gatorz as a sponsor of the 2017 Reebok CrossFit Games,” said Mason Snyder, Corporate Sponsorships Manager for The CrossFit, Games. “Our athletes train hard and look for durability in their equipment which makes Gatorz a great fit with the community.”

The 2017 Reebok CrossFit Games will be held this August at the Alliant Energy Center in Madison, Wisconsin and will be telecast worldwide. For more information about, or to register for the 2017 Reebok Crossfit Games, please visit

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